Frameworkby Alexander Osterwalder
Business Model Canvas
A one-page sheet that forces you to state customers, value, channels and costs in one view.
Early DaysProduct
Why it matters
One of the first things Benedict did in his grandfather's basement. He had read somewhere that you were supposed to make one. His parents, who had no idea about the market, sat down and worked through it with him.
How to use it
Useful as a first sorting exercise while the idea is still vague. Not a plan, and no substitute for talking to the people you want to build for.
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